'We will remember Friedman for interviewing 76 percent of the world's taxi drivers, for predicting "the next six months will be critical" on 14 occasions over two and a half years (birthing the neologism, "the Friedman unit"), and for his unmatched, God-given ability to write nonsensical metaphors, like his classic "rule of holes": "When you're in one, stop digging. When you're in three, bring a lot of shovels."
Friedman's great anti-gift is his ability to use many words when only a few are necessary. He became famous as a newspaper columnist for taking simple one-sentence observations like, "Wow, everyone has a cell phone these days," and blowing them out into furious 850-word trash-fires of mismatched imagery and circular argument. ...'
'I think it was about five months ago that Press editor Alex Zaitchik whispered to me in the office hallway that Thomas Friedman had a new book coming out. All he knew about it was the title, but that was enough; he approached me with the chilled demeanor of a British spy who has just discovered that Hitler was secretly buying up the world's manganese supply. Who knew what it meant but one had to assume the worst. "It's going to be called The Flattening," he whispered. Then he stood there, eyebrows raised, staring at me, waiting to see the effect of the news when it landed. I said nothing. It turned out Alex had bad information; the book that ultimately came out would be called The World Is Flat. It didn't matter. Either version suggested the same horrifying possibility. Thomas Friedman in possession of 500 pages of ruminations on the metaphorical theme of flatness would be a very dangerous thing indeed. It would be like letting a chimpanzee loose in the NORAD control room; even the best-case scenario is an image that could keep you awake well into your 50s. So I tried not to think about it. But when I heard the book was actually coming out, I started to worry. Among other things, I knew I would be asked to write the review. ...'