And the "thinking" part is what gives the whole thing its value. When there's no thinking involved, and the process is instead handled by a computer algorithm, you get this.
This poor guy is able to muster more forgiveness for the morons at Facebook than I'd have had is such circumstances. What absolute, callous thoughtlessness. And what kind of comfortable, sheltered lives must those young people lead, to assume that every one of FB's millions of users has had a fabulous year that they'll want to celebrate? The mind boggles.