'In San Francisco, "unfiltered, untreated, unsterilized spring water" is selling for as much as $60.99 for a 2.5 gallon jug. Startups dedicated to untreated water are popping up. People — including startup Juicero's cofounder Doug Evans — are gathering gallons of untreated water from natural springs to bring to Burning Man. ...'
Now here's the rest of the story:
'LiveWater will set you back twenty bucks a gallon. The people of Jefferson County, Oregon are paying about 1/3rd of a cent for precisely the same water. Only, you know, it’s fresher in Jefferson County. ...'
So, actually? This is a stroke of genius. A transfer of wealth from the hipster ghettoes of San Francisco and Portland to Oregon east of the Cascades. More power to 'em.